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Dr. Vranjes Fireneze had sales of nearly $46 million in 2023, according to Bluegem Capital Partners.
January 4, 2024
By: TOM BRANNA
Editor
L'Occitane Group has acquired Dr. Vranjes Firenze, a luxury home fragrance brand, from Bluegem Capital Partners. A purchase price was not disclosed. In 2023, Dr. Vranjes Firenze's sales topped 42 million euros ($45.78 million at current exchange rates). The brand's EBITDA margin tops 30%. The deal is expected to close in Q1 2024. Since acquiring the brand in 2017, Bluegem expanded distribution into international and omnichannel markets. Digital sales now account for more than 2...
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